If asked, could you name someone without a social media profile? Could you name a handful? It’s hard to find many people who aren’t “social” these days. Actually, data collected last year suggests 78 percent of all Americans have a social media profile.
By now, businesses big and small realize the power of Facebook, Twitter, Instagram and LinkedIn when it comes to marketing. In fact, a survey conducted found that people’s buying behavior is directly influenced by social media.
Of course, social media only works if you have an audience. But if you have a staff, and can get them involved in your social media marketing efforts, your audience and revenue could grow exponentially based on their friends and followers.
But you need to establish a system, first. Here’s how to get them involved, and excited about it:
- Select your social ambassadors. Identify your most socially active employees, and select the ones who are most knowledgeable about your brand and excited to post about it.
- Manage the sharing. Help your staff understand what is appropriate to share and what isn’t. Many companies have created guidelines to facilitate the process.
- Make sharing fun and easy. Post fun and interesting social media updates that encourage sharing.
Of course this is all a moot point without a sound foundation. The idea of social sharing can only be successful if your staff is happy, and feels appreciated. People will never volunteer to promote a company where they don’t feel genuinely valued.
Need more ideas on how to grow your audience on social media? Email me to discuss a digital marketing strategy that fits your goals.