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Posted by on Feb 26, 2017 in Blog | 0 comments

Increase Your Social Media Audience with Employee Involvement

Increase Your Social Media Audience with Employee Involvement

If asked, could you name someone without a social media profile? Could you name a handful? It’s hard to find many people who aren’t “social” these days. Actually, data collected last year suggests 78 percent of all Americans have a social media profile.

By now, businesses big and small realize the power of Facebook, Twitter, Instagram and LinkedIn when it comes to marketing. In fact, a survey conducted found that people’s buying behavior is directly influenced by social media.

Of course social media only works if you have an audience. But if you have a staff, and can get them involved in your social media marketing efforts, your audience and revenue could grow exponentially based on their friends and followers.

But you need to establish a system, first. Here’s how to get them involved, and excited about it:

  1. Select your social ambassadors. Identify your most socially active employees, and select the ones who are most knowledgeable about your brand and excited to post about it.
  2.  Manage the sharing. Help your staff understand what is appropriate to share and what isn’t. Many companies have created guidelines to facilitate the process.
  3.  Make sharing fun and easy. Post fun and interesting social media updates that encourage sharing.

Of course this is all a moot point without a sound foundation. The idea of social sharing can only be successful if your staff is happy, and feels appreciated. People will never volunteer to promote a company where they don’t feel genuinely valued.

Need more ideas on how to grow your audience on social media?  Email me to discuss a digital marketing strategy that fits your goals.


Leila Chang started Ideal Lifestyle Concierge after living a busy corporate life as the CEO of several South Florida companies. She recognized the need for personal assistance in her day-to-day life and wanted to make it a available for everyone. In 2006, Ideal Lifestyle Concierge became a reality. In 2013, the company was rebranded as Ideal Solutions catering to clients fully virtually.

Leila Chang is the owner and founder of Ideal Solutions, but is also dedicated to the South Florida community she grew up in. Ms. Chang is President of BNI Miami Beach (a referral networking group), serves on the Pillar Board of the Miami Beach Chamber of Commerce and is a young founder for Mt. Sinai Medical Center. Ms Chang also enjoys volunteering in her community. She used to serve as CEO of Hands on Miami.

Prior to Ideal Solutions, Ms Chang is also a founder, investor and CEO of Atlantic Dental Benefits, a managed dental care company in Florida. During her tenure, Atlantic Dental has returned a significant profit to investors and has grown the organization to more than 700,000 members and 2,000 dentists throughout Florida.

Leila is a graduate of Florida International University in Miami, Florida, with a Bachelor of Science Degree in Computer Science. She loves to run marathons and enjoy all that South Florida has to offer.



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