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Posted by on Jun 6, 2017 in Blog | 0 comments

3 Ways to Connect with Social Media

3 Ways to Connect with Social Media

With so many social media users, it’s easy to believe that connecting on the internet is as simple as posting a message, sitting back and waiting for people to interact with you. We all know that’s not really the case. But when you own your own business and are doing your own social media marketing, it can be disappointing when you don’t get the engagement you expect.

While it’s true that social media is a great marketing tool, it can start to lose its power if you treat it merely as a tool instead of a way to connect with current and future customers. So how do you do that?

  • By listening. Interaction is a give-and-take process. You need to be aware of what people are saying about your industry, and your business, in order to respond – and post -accordingly.
  • By becoming an expert. As the Russian proverb goes, “If you chase two rabbits, you will not catch either one.” Instead of signing up for every social platform available and trying to manage every account, start with one. Once you become an expert on that platform, add another. We recommend that you focus on 3 to 4 platforms at most.
  • By focusing on you. It’s important to know who your competition is.  But cyber stalking them and comparing your engagement to theirs will only leave you stressed out and frustrated. Keeping up with the Jones’s is just as unhealthy in business as in other aspects of life.

Social media has become a wonderful tool for businesses to interact with current customers, entice prospects, and strengthen their digital footprint. But that can only happen with consistent, targeted messaging. If your company needs some guidance with its social media marketing efforts, Ideal Solutions can effectively help you establish a strong social media presence, reaching new customers using unique and targeted strategies.

Want to build your company’s brand and trust in the eyes of the internet? Email me to discuss a digital marketing strategy for your business.


Leila Chang started Ideal Lifestyle Concierge after living a busy corporate life as the CEO of several South Florida companies. She recognized the need for personal assistance in her day-to-day life and wanted to make it a available for everyone. In 2006, Ideal Lifestyle Concierge became a reality. In 2013, the company was rebranded as Ideal Solutions catering to clients fully virtually.

Leila Chang is the owner and founder of Ideal Solutions, but is also dedicated to the South Florida community she grew up in. Ms. Chang is President of BNI Miami Beach (a referral networking group), serves on the Pillar Board of the Miami Beach Chamber of Commerce and is a young founder for Mt. Sinai Medical Center. Ms Chang also enjoys volunteering in her community. She used to serve as CEO of Hands on Miami.

Prior to Ideal Solutions, Ms Chang is also a founder, investor and CEO of Atlantic Dental Benefits, a managed dental care company in Florida. During her tenure, Atlantic Dental has returned a significant profit to investors and has grown the organization to more than 700,000 members and 2,000 dentists throughout Florida.

Leila is a graduate of Florida International University in Miami, Florida, with a Bachelor of Science Degree in Computer Science. She loves to run marathons and enjoy all that South Florida has to offer.

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