Your business has followers across different social media channels like Facebook, LinkedIn and Twitter. You’re ready to post, but do you share the same thing on each channel?
Posting the same thing will ensure consistency, but you’re not demonstrating any social media savvy by doing so. And, honestly, it’s just plain repetitive, boring and could turn audience members away.
Different social media platforms, different expectations
Each audience has different expectations for what they want to see on a particular platform. It’s ok to post about the same item, but you want to be sure the copy for each is written in the tone and style appropriate for the channel.
Here’s an overview of what audiences want to learn about your company through each of three major social media channels:
- Facebook is a more personal social network with dedicated communities that have a strong sense of belonging. Your goal is to build your brand and engage your fans with posts that are both educational and entertaining.
Your copy should: Tell a story, and include content that asks questions or asks for feedback in order to drive engagement. It’s ok to show emotion in your messaging.
- LinkedIn is a network for professionals where industry peers engage in discussions about industry-specific topics. Your goal is to showcase your company through posts about your culture, employee experiences, and achievements.
Your copy should: Demonstrate your knowledge about a business topic and how you/your company is a thought leader in your industry. It is more professional-sounding in tone.
- Twitter is mostly used for breaking news and top stories. Your goal is to share news relevant to your followers – both specific to your company and specific to your industry. The source of the content can be other news websites, but it’s also meant for your press releases and blog posts.
Your copy should: Introduce the news item with copy that makes the link sound intriguing. Be sure to follow the limits of 140 to 280 characters, including spaces. Concise and captivating is key.
So how do I customize social media copy successfully?
Ideal Solutions knows that every organization has a wealth of information to offer their current and future customers, clients and supporters, but they may not know what to post where, and how, with confidence. We’ve been helping small businesses and non-profit agencies create intriguing, on-brand content with social media strategy and copy writing services. Contact us today to find out more about how we help you attract and retain more customers with a winning social media plan.