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Posted by on Jun 30, 2020 in Blog | 0 comments

Digital Marketing Scams  Part 1: Review, Click & Engagement Farms

Digital Marketing Scams Part 1: Review, Click & Engagement Farms

Do you want to improve your brand’s visibility online and get more fans to follow and engage with you? Of course you do! What if we told you, it can be done, but it takes time, patience, experience, and lots of care? If your reaction is, “I don’t have any of that,” that’s okay. You are an expert at your business, not digital marketing. We’d expect you to outsource to a company or agency that can accomplish this for you.

But it’s important to do your homework before you hire! There are a lot of firms out there offering digital marketing services, but some are nothing more than sophisticated scammers. It’s easy to be dazzled by click fraud, shady metrics, and fake reviews, passed off as “results.”Computer keyboard with graphic bubbles depicting different social and notification icons floating above the keyboard

Don’t get conned into wasting your money and time, and potentially get your profile banned from social media platforms. Instead, become informed about common digital marketing scams.

Review, Click, and Engagement Farms

The pitch: We’ve all seen them: Stories identified as “trending,” or products with several “glowing reviews.” Because you’re curious why so many are gravitating to this popular post or highly-rated product, you do the same. It’s the kind of traffic you want for your brand. So, you consider a service that offers to get thousands of likes and reviews for a relatively low price.

The scam: Their likes, shares, and followers aren’t real people. These services are, sadly, the internet equivalent of a scam factory. Rooms full of people setting up fake accounts to artificially inflate engagement numbers.

The truth: They take legitimate reviews you have on one platform and then create a fake profile on a new platform so they can duplicate the review. For example, they take a real review you have on Yelp and re-post it on Facebook using a fake profile cloned from your customer’s real name and picture. They will also use fake social media accounts to click “like” and post scripted comments on your Facebook and Instagram accounts.

Spot a fake: If you receive a friend request from someone you thought you were already friends with on Facebook, that’s a “farmer” at work. They are counting on a handful of people to accept the friend request from the clone to make the account appear legitimate, and in turn, useful for click farming.

The consequences: Fakes are easily spotted by savvy users. Your credibility will tank. Instagram will restrict or suspend your account if they suspect you’ve been “buying likes” or “buying followers.”

Leila Chang, Founder of Ideal SolutionsWe can help identify the bad from the good

There are no shortcuts when it comes to digital marketing, period. We understand, however, that it may not be something you have time to do strategically and consistently. If you need help, we encourage you to ask us questions.

Before you pay good money for bad service, give us a call or send us an email. We are here to help!

About 

Leila Chang started Ideal Lifestyle Concierge after living a busy corporate life as the CEO of several South Florida companies. She recognized the need for personal assistance in her day-to-day life and wanted to make it a available for everyone. In 2006, Ideal Lifestyle Concierge became a reality. In 2013, the company was rebranded as Ideal Solutions catering to clients fully virtually.

Leila Chang is the owner and founder of Ideal Solutions, but is also dedicated to the South Florida community she grew up in. Ms. Chang is President of BNI Miami Beach (a referral networking group), serves on the Pillar Board of the Miami Beach Chamber of Commerce and is a young founder for Mt. Sinai Medical Center. Ms Chang also enjoys volunteering in her community. She used to serve as CEO of Hands on Miami.

Prior to Ideal Solutions, Ms Chang is also a founder, investor and CEO of Atlantic Dental Benefits, a managed dental care company in Florida. During her tenure, Atlantic Dental has returned a significant profit to investors and has grown the organization to more than 700,000 members and 2,000 dentists throughout Florida.

Leila is a graduate of Florida International University in Miami, Florida, with a Bachelor of Science Degree in Computer Science. She loves to run marathons and enjoy all that South Florida has to offer.

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