by | Mar 16, 2021 | Blog

Video Made the Marketing Star – Part 2: Filming 101

If you read Part 1 of this series, you have all the equipment you need to begin filming videos for social media. Now it’s time to get the camera rolling! Here are five tips to help you look and sound great on video.

Filming 101

Frame faces correctly. Stand back and frame your face using the rule of two-thirds. Draw an imaginary tic-tac-toe board on the screen and make sure your eyes are in the sightline two thirds above the bottom.

  • If adding titles to your videos, stand to the left or the right of center, but keep your eye level in the two-thirds zone.

When speaking with a guest or filming a testimonial, have that person look off-camera, as if being interviewed. This technique adds credibility to the content because it visually communicates “third party.”

Light the shot: Too much light from behind or the side will wash you out. Not enough light is unbecoming. Maximize the best and most flattering light possible by using a selfie ring light. Test for Sound: Clip a lavalier microphone just below your breast bone. You can experiment with having it visible or under your clothes. Either way, make a few practice videos to test the best sound quality.

3, 2, 1 Action!

If you’re in the frame correctly, well lit, and all mic’d up, you’re ready to start!

Don’t start talking right away. Hit record, pause, smile, and then begin talking. Keep eye contact. Always smile and look directly at the camera.

Be authenticIt’s ok to film a few rehearsal videos, but you don’t want to come across as rehearsed in the final version. You don’t have to be perfectly polished; your video should feel natural and conversational. Don’t forget to add captions. Users often scroll through their feed with the sound off. Captions will help them see what you’re saying as they scroll. Captioned videos are also more accessible, allowing you to reach users with hearing disabilities.

What should I put on video?

The key is to align the ideas for content with your marketing strategy. If the objective is clear, it’s easy to think of ideas for creating unique video content that will engage your audience. Everything from behind the scenes access, product reviews, tips, tutorials, and team interviews is encouraged.

We can’t wait to see your new video content. Please let us know when you give it a try—we’d love to follow your progress!

Social Media images with bullhorn

Tell us, and we can help We understand if you might be reluctant to work with a marketing team. We are here to tell you that when partnerships work, they work well. We have outstanding relationships with our clients who see us as a partner in their success.

Let us help you. Let’s get started today. SOURCES: 10 Video Marketing Statistics for 2019


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