Which social media channels are the right ones for your business?
We’re glad you asked!
For the answers, consider the characteristics of your company, your audience, and your marketing goals. Then, you can focus on the best channels to share your message.
Be strategic about your selections so you can focus your marketing resources. If you choose channels without proper analysis, you’ll end up with disappointing results. Instead, stay focused on a few channels that will maximize your efforts.
Answer these three main questions to get started:
- What demographics are you trying to reach? Certain groups spend more time on certain channels. Age is one of the leading indicators. Gender, education, and race can also be factors.
- What type of content will you share? If you are a B2B company and highly information-driven, your content can succeed on Facebook, LinkedIn, and as a blog on your website. If you are B2C and more visually driven, then your content will work best on Instagram, Pinterest, and YouTube.
- What are the primary objectives of your social media marketing? Social media channels all deliver different kinds of marketing results.
| Your marketing objectives include: | Then choose a: | Including: | Because there, your audience can: |
|---|---|---|---|
| Market research, brand awareness, lead generation, relationship building & customer service. | Social network | Facebook, Twitter, LinkedIn | Connect with people and brands. |
| Brand awareness, lead generation & audience engagement. | Media sharing network | Instagram, Snapchat, YouTube | Share photos, videos, and other media. |
| Brand awareness, customer engagement & website traffic. | Bookmarking & content curation network | Pinterest, | Discover, save, share, and discuss new and trending content and media. |
| Using content marketing to engage with your audience, build your brand and generate leads and sales. | Blogging & publishing network | WordPress, Tumblr, Medium | Publish, discover, and comment on content online. |
Ready? Or not?
Inspired? Or a bit overwhelmed? Do not get discouraged! We offer solutions to your social media dilemmas. We can:
- Match your business with the right digital marketing strategy.
- Create content that drives engagement and generates new business.
- Analyze what’s working, then pivot as needed.
Let us help you get your business on the right social media platforms, where billions look for their news, advice, friendships, and entertainment.
Make an appointment for a consultation today to get started.
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