by | Nov 12, 2021 | Blog

Why Accessibility Will Help Your Business and Your Customers

We’re committed, and you can be, too! Ideal Solutions is excited to announce that we have formalized our commitment to Accessible By Design, the international organization that advocates for making communications more accessible to all, including people with disabilities.

With this commitment, we have pledged to ensure every piece of communication developed, curated, or published moving forward will meet the highest accessibility standards. We will write, design, and publish inclusive of people of all abilities, such as those with sight, hearing, speech, and cognitive impairments.

Why This Commitment is Meaningful

You don’t often find an opportunity that makes good business sense, is the right thing to do, and is relatively easy to implement. Making online communications more accessible is exactly that opportunity.

The Business Case

Consider the potential customers you aren’t reaching due to accessibility issues. Over a billion people, or 1 in 8 of the world’s population, have some form of disability. That audience has a collective buying power of $8 trillion annually. It’s a huge and costly segment to ignore.

Research shows that the majority of online users who have a disability struggle with accessibility, even when using assistive technology. This is because companies tend to use:

  • Graphics and images that are difficult to see
  • Audio/video that is not captioned
  • Navigation that is not simplified, intuitive, and easy to use
  • Unnecessarily complex language

When the barriers to navigation, interactivity, and purchasing are removed, ALL of your customers will benefit, and so will your company.

Row of yellow smiley face balls

The Easy Fixes

We create content that keeps accessibility best practices in mind. This includes eight easy adjustments:

  • Always caption video and audio
  • Use simpler language and shorter sentences
  • CamelCase hashtags (Example: #BestFriendForever)
  • Avoid text emojis & stylized fonts
  • Enhance how text appears with photos 
  • Add alt-text to photos
  • Reduce GIF complexity
  • Reconsider mouse-use requirements

Be a Part of The Movement

Visit to join the movement! If your fixes are more complex, or you lack the time to make them, Ideal Solutions can help. We are highly skilled in web development, usability testing, and social media integration.

Ready to get started? Contact us today for more information.


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