Social media is always evolving.
That’s why it’s important to stay up-to-date on the latest trends and technologies. If you’re not quite sure where to start to create successful social media campaigns, don’t worry. We’ve got you covered! We bring 16+ years of digital marketing experience and proven results to the table.
Here are some of the latest social media trends and technologies, as well as proven approaches to help you leverage them to achieve your marketing goals. So read on – your next successful campaign is around the corner!
Maximize Original Content
Consider a single, well-written article in a conversational tone on a thought-provoking subject for your industry. Now, take what you have and adapt it across multiple marketing channels. Convert that article into a video, an article for LinkedIn Pulse, multiple social posts, or an infographic. Now, what do you have? Maximum benefits! Among them: boosted SEO, a raised profile, a broader demographic reach, and reinforcement of your brand.
Video marketing has become an essential part of any company’s social media strategy. The statistics show that videos are more engaging than ever. This is leading to explosive growth in the number of brands using them. It doesn’t matter if you’re on Facebook, YouTube, or even Instagram! Not only does this trend come from consumers, but from the companies themselves. They have seen how successful these types of ads can be for businesses.
Social media has changed the way we communicate with each other. It continues to evolve with new technology, such as augmented reality (AR). AR allows for images or videos to change in real-time. It can be applied to social media through popular Snapchat filters or Facebook lenses. They are popular with people of all ages because it is easy and fun for everyone to use them.
An Emphasis on Giving Back
Users crave deeper meaning in their social media connections. Your company can provide this by spotlighting community nonprofits or encouraging donations. Bonus: these posts also raise awareness of your company’s charitable work!
Leveraging Employees as Advocates and Promoters
A top social media trend will be to continue leveraging employees. They can be the strongest advocates, promoters, and original content creators for your company. Employees are your most trusted, authentic audience. They know your company and services better than anyone else.
Live Video and Interactive Content
Brands are turning to live video as the new way to communicate with customers. Millennials and Gen-Zers prefer interactive social media formats. If you aren’t quite ready to “go live,” try adding some polls to Facebook and Instagram Stories or posting a question to your Facebook audience for comment.
Unsure About Getting Started?
Ready to take your social media campaign from good, to great? We’ve got the tools and ideas that will get you there. Sometimes the first steps are the most difficult. You have the subject matter expertise but have a hard time putting it into conversational articles. You are sure you have appealing content but are not as sure about how to reach a wide audience. Or maybe you have a lot of interest in publishing, just not the time.