Are you still on the fence about whether or not you need a social media strategy? Here are 5 steps to creating a foolproof plan.
Align your social media goals with your business goals
The goals of any successful social media strategy are aligned with those of your company. Whatever your goals are, make sure that you are measuring your results against your goals.
We recommend identifying key performance indicators (KPIs) for your business and social media. Set a schedule to consistently record and monitor your KPIs and make adjustments as necessary.
Build and maintain your brand’s message and voice
Developing a unique message and voice for your brand is the perfect way to stand out from the crowd and connect with your audience. Using consistent branding across all of your social media channels, website, and marketing materials will help boost your visibility and make your business more memorable.
We recommend creating 4 – 5 content pillars. These are topics that will help you focus your message and voice. It will also make your copywriting and content creation more efficient.
Clearly identify your target audience & consumers
Focusing on a few specific target groups allows you to communicate more effectively and allocate your resources accordingly. Knowing your specific audience also helps to keep your message focused.
Create a profile of your ideal client. What age group are you targeting? Where do they live? What are their hobbies? What is their education level? Where do they spend their time on social media? What brands do they follow? How do they like to communicate?
Once you complete the profile, always remember whom you are speaking to each time you communicate, no matter what the medium.
Gain insight into what your competitors are doing
A strong social media strategy will continuously analyze the competition. Benchmark your own results against the heavy-hitters in your industry, so you can identify opportunities for growth.
Also, analyze your competitor’s followers. This will give you a good indication of the type of individuals you should be targeting for your own business.
Maintain organization for maximum efficiency
Managing social media can be time-consuming and difficult. When you’re posting to Facebook, Instagram, LinkedIn, Twitter, and Pinterest it’s hard to keep track of your content. A social media strategy allows you to create content across multiple social media accounts, stay up-to-date on trends, keep up with social media requests, and respond to any messages, mentions, or comments that come through.
There are so many tools and apps that can change the game for your social media organization. The trick is to analyze your needs, research the best tools for your business, and then consistently review those tools to see if they still work for you.
As the digital landscape continues to evolve, it’s more important than ever to have a plan in place to ensure your social media reaches your target audience. It will save time and money in the long run.
Need help creating or implementing your social media strategy? Contact us today and let us show you what we can do!