by | Aug 19, 2022 | Blog

Andrew Houghton’s Story: How an Effective Campaign Strategy Helped Him Win!

We’re excited to announce that our client Andrew Houghton, founder & CEO at Disability Inclusion Solutions, won the People’s Choice Award in the Disability:IN 2022 Pitch Perfect Challenge! We really enjoyed helping him with this important campaign.

Andrew’s story is a perfect example of how an effective campaign strategy can help businesses of all types and sizes achieve smashing success. In just 10 days, we mobilized his connections on LinkedIn and generated Likes and Comments from colleagues, friends, and family. These efforts resulted in the most engagement of all contestants, even though he began the process with fewer connections than many others. 

What made Andrew’s campaign strategy so successful?

  • We began building relationships with potential voters in advance of the competition with consistent posting and engagement. 
  • We used a multi-pronged approach to reach out to his connections, including email, InMail, social posting, and text
  • He personally reached out to influencers and asked them to share his story.

Our strong partnership with Andrew throughout the entire process was a key component to the successful outcome. His LinkedIn profile continues to grow with new connections and increased engagement, leading to more sales opportunities. 

Accessibility is extremely important to us, which is why we’re excited to see businesses like Disability Inclusion Solutions getting the recognition they deserve. If you want to learn more about accessibility, please visit our website or contact us today. We would be happy to answer any of your questions.


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