by | Jan 27, 2023 | Blog

The Facebook Video Algorithm; How the Heck Does it Work?

Facebook algorithms are designed to feed you the information you are most likely to engage with, whether it’s posts from friends and family or pages you like. However, despite the significant impact these algorithms have on our social media experience, most people, including marketing professionals, don’t fully understand how they work.

Though the inner workings of Facebook’s algorithm may be top-secret, Meta recently released an article that breaks down high-level components of what makes some videos more popular, or even viral. And as we all know, video content is king. So, if you’ve been wondering why your videos may not be getting the attention you know they deserve, keep reading for three ways to get more likes, views, and comments!

You Have to be Original

This is one of the most crucial steps to set your content apart from the millions of other creators on Facebook. Make videos in your own voice, with your own ideas, and offer original content that grabs attention. Facebook rewards users who take the time and effort to produce original killer content with greater reach.

Retain Your Audience

The amount of time that viewers spend on your videos will have a significant impact on how widely your content is distributed. When Facebook sees that your videos are frequently being watched all the way through, they’ll know that you’re on to something and have a great offering for your audience. The algorithm then adds that video to more users’ feeds.

Nurture a Loyal Following

The Facebook algorithm loves seeing users continually return to your profile to watch your latest videos. When people are loyal to your content, Facebook will know that you are unique and engaging with your fans to nurture a true following. The algorithm reacts to this by sharing your videos more widely.

Consider a Few of These Ideas

While this is not an exhaustive list, focusing on these three key elements can significantly increase the reach and distribution of your videos on Facebook. Keep in mind that there are many other factors that influence Facebook’s algorithm. However, when you focus on a few of these critical aspects, you’ll start to see your videos getting a boost in views and distribution—pretty cool, right?

If you’re totally overwhelmed, then don’t worry. Trying to conquer social media and effectively leverage it as a marketing tool can be tricky. That’s where we come in. We have years of experience, staying on top of all of the latest social media trends and strategies to gain visibility. 

Need a social media partner that can help you grow your following in 2023? Let’s get in touch.


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