Ah, Generation Z, the mysterious bunch that has businesses scratching their heads and wondering, “How do we reach these digital natives?” Well, fear not, fellow Gen Xers and Boomers, for we know the secrets to demystify the enigma that is Gen Z’s social media behavior. Join us as we uncover the secrets to effectively connect with this tech-savvy generation.
Who Are These Gen Zers Anyway?
First things first, let’s get to know our target audience. Gen Z is not just sipping avocado lattes and posting selfies on Instagram. They’re the proud owners of a whopping $360 billion in disposable income.
A survey found that 54% of Gen Zers spend at least four hours a day scrolling through their feeds. Some even go beyond that! YouTube, Instagram, TikTok, and Snapchat are their preferred hangout spots. And guess what? They’re not just browsing for cat videos and dance challenges; they’re buying stuff too! Nearly 80% of them have made purchases based on what they saw on social media.
Authenticity is in Style
Remember the era of the influencer? Well, it seems that time has come and gone. Gen Zers are wise to the game. They crave authenticity and originality, not the airbrushed facade of a perfectly curated life. Take TikTok creator Alix Earle, for example. She skyrocketed to fame in record time by being relatable and unpolished. When she recommends a product, it feels like a genuine friend’s suggestion. So, as a business owner, embrace user-generated content (UGC) and let your offerings shine within the larger story.
Brands as Influencers
Some brands are hiring well-known creators to represent their social presence, blurring the lines between personal and brand content. Others have mascots or quirky staff members leading the charge. The goal is to connect with Gen Z on their level, using a tone that resonates with their unique sense of humor.
Google, the Gen Z Gateway
When Gen Zers are ready to explore your brand beyond social media, guess where they go? That’s right, Google! A study found that 47% of them frequently use Google Search and Google Maps to find local businesses. They want quick access to information like addresses, reviews, hours of operation, and websites. So, make sure your Google Business Profile (GBP) is optimized and up-to-date. Mobile-friendly, accurate information and a glimpse of in-store inventory will earn you extra points.
Need Some Help?
Mastering Gen Z social media is no easy feat, but with the right strategies in place, you can unlock the potential of this elusive audience. Embrace authenticity, leverage user-generated content, and let your brand personality shine. Balancing virtual experiences with real-life interactions is key. Don’t forget to optimize your Google Business Profile to make it easy for Gen Z to find and engage with your brand.
Ready to dive into the world of Gen Z marketing? Contact us today to reach this influential audience.