by | Feb 29, 2024 | Blog

Instagram Offers New Ways to Share Your Message

We know that keeping up with constant Instagram updates is probably WAY on the bottom of your to-do list.

However, at the start of the year, Instagram introduced a series of updates poised to revolutionize the platform and redefine our digital experiences. These changes offer you more ways to share your products and services with the world. Isn’t that exciting?

So, here are seven impactful Instagram updates that could make a positive impact on your profitability this year.

Instagram Live Video—Level Up with Live Producer

Live streaming has become an integral part of the Instagram experience, and now, it’s getting a serious upgrade with Live Producer. This feature allows all Instagram professional account holders to go live using third-party streaming software. Picture this: your live sessions just got a professional makeover, giving you unprecedented control and creative possibilities.


Gen Z Goes Beyond the Ordinary

Instagram isn’t just a platform; it’s a cultural phenomenon. The 2024 Instagram Trends Report takes us on a fascinating journey into the preferences and priorities of Gen Z. From sustainable fashion to individuality and social media activism, this report is a compass pointing toward the future of content creation and consumption.


Instagram Stories Evolution

Stories are the heartbeat of Instagram, and the platform is introducing tools to make them even more dynamic. The AI Background Tool for Stories is a game-changer, allowing you to customize backgrounds with creative prompts. And if you’re a fan of the “Add Yours” sticker, get ready for the next level—customized templates that turn interaction into viral, meme-worthy moments.

Powerful Engagement Tools

Your engagement toolbox just got an upgrade. Hype Comments now let you go beyond emojis, allowing you to leave specific thoughts and reactions on Stories. Plus, new User Safety Features empower creators to proactively moderate their accounts, providing transparency and saving time.

Instagram Reels—Download, Share, Shine

Reels continue to be a powerhouse of short-form video content, and now you can take them beyond the platform. Downloadable Reels, complete with watermarks, enable creators to share their content globally. It’s a move that echoes the importance of sharing in the success metrics of the platform.


Instagram Notes—Video Status Unleashed

Notes on Instagram get a visual upgrade with the addition of video loops. A 2-second snippet can now accompany your text-based Notes, providing a creative and dynamic way to share updates beyond the conventional Stories.

Instagram Metrics

The metrics game on Instagram just got more transparent. Share Counts, once an internal metric for brands and creators, is now public. This shift highlights the growing significance of sharing as a metric and reinforces Instagram’s commitment to fostering engagement


Let’s Socialize

So now that you know, what will you do? If a lack of expertise, anxiety, or never-ending list of priorities is keeping you from answering this question, we’re here to help.

The journey from one follower to 10,000 followers begins with a single step. Email us with your Instagram handle and we’d be happy to offer some best practices to elevate your digital marketing game. Let’s take that first step together!

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