by | Jun 6, 2024 | Blog

Get More People to See You Online: Our Secrets

Every month, we meet with business owners who are passionate about their work, but overwhelmed by the demands of maintaining a strong social media presence. They know an effective social media strategy is essential for attracting new clients and staying connected with current ones, but simply don’t have the time or expertise to manage it all.

They share several common challenges:

  • A website that’s not drawing visitors or generating sales.
  • No clear strategy for growing a social media following or converting followers into clients.
  • Attempts at email marketing that have been inconsistent and ineffective.
  • Feeling lost when it comes to using paid advertising to reach a larger audience.

Here’s an inside look at what we do to help them (and you!).

Getting to Know You

We start by getting to know them and their business. We have a comprehensive meeting to discuss key messaging and identify their specific audience. This isn’t just a casual chat; we dig deep to understand what makes their business unique and who their “soulmate clients” are—the clients who benefit most from their services and align perfectly with their values and business philosophy.

Assessing the Current Digital Presence

Next, we conduct a thorough assessment of their current digital marketing efforts:

  • Website Usability and Messaging: We evaluate whether the website is easy to navigate and if the messaging is clear and compelling. A well-designed website with a strong message is crucial for converting visitors into clients.
  • Email Marketing Integration: We examine how effectively they are using social media to build an email marketing list. Email marketing remains one of the most powerful tools for engaging with your audience and driving conversions.
  • Growing a Social Media Following: We assess if there is a strategy in place to grow their social media following. A larger, engaged following can significantly amplify reach and impact.
  • Advertising Strategies: We check whether they are using paid advertising to increase reach and target their ideal audience effectively. Strategic ad campaigns can drive targeted traffic and generate quality leads.

Crafting Customized Content

With a clear understanding, we move on to creating content. Our approach is highly customized and strategic. Here’s how we do it:

  • Core Communication Topics: We develop a list of topics based on what the client wants to communicate. They guide each month’s social media posts and include subjects like current events, services, funny on-trend memes, and events you are participating in or hosting. We always ensure the content reflects their unique voice.
  • Platform Customization: We tailor each piece of content for the specific social media platforms you use. This means unique captions and visuals for each platform, optimized for the format and audience of each one. Depending on the goals for each piece of content—engagement, exposure, link clicks, likes—we decide on the appropriate visual format: stories, reels, carousels, images, videos, or native documents.
  • Creative Development: Our talented creative team designs the visuals and writes the captions. They work together to ensure every post is visually appealing and aligned with your messaging and goals.
  • Client Review and Posting Schedule: Once the words and visuals are put together, we present the content to our client for review. We make any necessary adjustments based on feedback and then create a posting calendar. Depending on the objective and nature of each post, we may schedule them in advance or post them live.

Keeping Your Goals in Mind

Throughout the process, we always keep the client’s goals in mind. We make decisions as if we are part of their firm, focusing on generating a return on investment in social media. Social media helps you reach new potential clients and stay top of mind with current ones.

The Ideal Solutions Advantage

What sets us apart is our dedication to customization and our holistic approach to digital marketing. Our proven process, combined with our commitment to understanding your business and continuously optimizing our strategies, ensures that your social media presence not only grows but thrives.

We help you navigate the complexities of social media marketing, so you can focus on what you do best—running your business.

If you think this process might work for you, then let’s chat. You can set up a 15-min consultation with us to share your story, or a longer session if you need some strategic advice. We are looking forward talking with you!

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