Email is not dead.
With over 4 billion daily email users—a number projected to rise to 4.6 billion by 2025 —and more than 347 billion emails sent and received each day, it’s clear that email remains a vital communication channel.
Why Email Newsletters Matter
For busy business owners, leveraging this powerful tool through monthly newsletters can make a significant impact. In fact, the average return for every $1 spent on email marketing is $36.
While you may know that staying connected is crucial, finding the time to do it is a challenge. That’s where we come in. Our team produces well-crafted monthly newsletters that will keep your business top of mind for clients and prospects alike.
What Makes a Great Email
Creating a compelling newsletter involves several key elements:
- Attention-Grabbing Subject Lines: The subject line is your first impression. We test all subject lines to ensure they maximize open rates.
- Engaging Opening Lines: The first few lines should hook the reader, making them want to read more. Attention spans these days are short, so quality writing is key.
- Useful Body Copy: Capturing your unique voice and point of view is essential. We highlight the inner workings of your team, showcase achievements, and provide insights into daily operations. Sharing expertise in a focused manner, such as explaining your approach to a specific task, adds value. For example, instead of generic “how-to” articles, discuss how your methods have evolved over the years and answer frequently asked questions with your expert opinion. We love helping clients share case studies, demonstrating how their services stand out from the competition.
- Direct Call to Action: Every newsletter should guide readers on what to do next. Whether it’s scheduling an appointment, using a coupon, or sharing your message, clear and actionable links are crucial. When one of our clients was trying to win a People’s Choice Award, we emailed his database with clear and direct calls to action, and he prevailed!
- Contact Information: Make it easy for readers to reach you by including links to your social handles, website, blog, and phone number.
Email Marketing is More than Great Articles
Our process goes beyond producing a newsletter and hitting “send.” Here’s what we do to help clients maximize the value of their investment.
- Expanding Reach: We post your articles on your blog, LinkedIn, and other social media platforms, significantly expanding the content’s reach. Don’t have a blog or LinkedIn profile? We’ll help you set that up!
- Ongoing Database Management: We’ll manage your email database, continuously adding new contacts and keeping the list updated. Using email address aggregators, we help clients build and expand their databases, ensuring a steady stream of new contacts. Recently, we helped an accounting firm add 2,100 contacts to their distribution, revitalizing outreach efforts.
- Monitor Results: We track the performance of each newsletter, reviewing analytics to adjust and improve strategies continually.
Real Results
The results will speak for themselves. With our help, you’ll find more people engaging with your newsletters, leading to increased inquiries and conversions.
Ready to get started? Schedule a consultation with Leila today.
