The disability community wields an astonishing $8 trillion in spending power—are you tapping into this massive market?
Many businesses miss out on this opportunity by excluding people with disabilities through inaccessible websites and digital marketing. This not only costs money but can also lead to ADA compliance issues. The good news? The ADA Tax Credit can help cover the costs of becoming digitally accessible.
What is the ADA Tax Credit?
The ADA Tax Credit is a federal initiative designed to help small businesses cover the costs of becoming ADA-compliant. This includes investments in website accessibility, digital tools, and marketing materials that meet accessibility standards. Businesses can receive up to $5,000 annually to offset these costs—making accessibility not just a legal necessity but also a smart financial decision.
Yes, Websites Are Covered Under the ADA
While the ADA was initially enacted to address physical barriers, courts and the Department of Justice have consistently affirmed that it applies to digital spaces as well. Websites, mobile apps, and digital marketing tools must be accessible to individuals with disabilities.
The ROI of Accessibility
Businesses that prioritize accessibility are not just checking a compliance box—they’re tapping into a massive, underserved market. That’s because accessible websites and marketing materials are known to:
- reach a wider audience
- improve SEO performance
- enhance user experience for all
- increase customer loyalty
How to Take Advantage of the ADA Tax Credit
- Assess Your Current Digital Accessibility: Identify areas where your website and marketing materials fall short.
- Partner with Experts: Work with professionals (like us!) who specialize in digital accessibility.
- Claim Your Tax Credit: The ADA Tax Credit can cover up to 50% of your accessibility-related expenses, up to $10,000.
At Ideal Solutions, we combine our expertise in digital marketing and accessibility to ensure your website and campaigns are inclusive, compliant, and effective. Our team will guide you through the process, from assessment to implementation.
Ready to reach more customers? Schedule an appointment with Leila today!
