The Myth: “Nobody Reads Email Anymore”
Let’s address the digital elephant in the room: everyone keeps saying email is dead. Between social media algorithms, AI chatbots, and push notifications, it’s tempting to think your inbox has become a digital graveyard.
But here’s the truth: email isn’t dead. It’s just evolving. And if you’re sending good emails to the right people consistently? It absolutely is still possible to create email marketing that converts.
In fact, we have the stories to prove it.
Real Stories, Real Conversions
From the 90s—With Love
One of our clients, an attorney, recently got a call from someone they hadn’t spoken to since the 1990s. That person had been receiving his email newsletters all along and, when a need arose, they didn’t hesitate to reach out. Why? Because those emails kept the relationship alive, even through decades of silence.
The Subject Line That Sparked a New Client
Another client, a property and casualty insurance agent, sent out an email with the subject line: “Are you sure you have the best agent?” One recipient replied almost instantly with, “No, I do not and thanks for the email.” That response turned into a conversation—and ultimately, an opportunity to provide a quote.
These aren’t hypothetical scenarios. They’re real business wins generated by consistent, thoughtful email marketing.
Drip or Drown: Why Consistency Wins
Think of email marketing like drip irrigation. It’s not about overwhelming people with information or trying to convert them overnight. It’s about slowly, consistently nurturing relationships.
People don’t always respond immediately. But they notice. And when the time is right, your name will be the one they remember.
Skip the emails, and you risk disappearing from their radar entirely. Drip consistently, and you stay top of mind.
Email Platforms Are Smarter—So You Have to Be Too
Yes, inbox filters are more sophisticated than ever. They’re weeding out spam and prioritizing relevance. But here’s the good news: if your content is personal, helpful, and relevant, it’ll land right where it should.
People unsubscribe from junk. But they stay subscribed to value. Your job is to make sure your emails always deliver something worth reading.
What This Means for Business Owners
If you’re not emailing your contacts, someone else is.
Maybe it’s a competitor. Maybe it’s someone doing it badly. Either way, the opportunity is yours to lose.
Email remains one of the few affordable, direct communication channels that still drives measurable ROI. It doesn’t require flashy production or big ad budgets. It just requires intention, consistency, and clarity.
And let’s be honest: most businesses aren’t doing it well. So when you do, you stand out.
Final Takeaway: Email Is the New Referral Reminder
Once upon a time, staying top of mind meant handwritten notes, impromptu check-ins, or casual run-ins. Today? It means being in someone’s inbox with something helpful to say.
Don’t overthink it. Don’t ghost your database. Send the email.
Because the one they don’t delete might be the one that brings them back to your door.
Ready to Create Email Marketing that Converts?
We help small businesses, solopreneurs, and service providers stay visible, valuable, and in demand—with emails that actually get read. If you’re ready to build (or rebuild) your email presence, let’s talk.
