About Us

Ideal Solutions:

A multi-service digital marketing agency for businesses with ambitions to focus their message, grow their business and communicate with their clients and prospects.

The marketing world is full of confusing noise and distracting shiny objects. We are your north star providing guidance, strategy and results.

Our Values

We work with you as a partner in your success.

  • We are attentive and emphatically connected to your journey.
  • We discover, and then mow down, the roadblocks holding you back.
  • We expand your industry footprint, your engaged audience, and your sales potential.
  • We help you stay top-of-mind and as a go-to choice for purchasing decisions.

Working virtually, The Ideal Way.

  • We have over a decade of experience perfecting the virtual team.
  • We are all based in the United States, work in different states, time zones, and hours of the day, but always feel and work like a cohesive team.
  • We use the connective technologies that make all of this possible and seamless to our clients, from video chats, to online project management tools, to a shared server.

Every client gets a team. This includes:

  • Project Managers. They are your point of contact coordinating the team to meet your marketing goals.
  • Subject-Matter Experts. They absorb your products, services, and industry, then use what they know and learned to produce focused, appealing content in the language of your audience.
  • Technology Specialists. They maximize your existing systems and can enhance and upgrade upon request.
  • We are a team. You are never without support.

Meet Our Team

We are a woman-owned and led company from diverse backgrounds. We conquer challenges through adept and results-oriented teamwork. We specialize in support and results,

Leila Chang

Leila Chang

Owner

Leila Chang started Ideal Lifestyle Concierge after living a busy corporate life as the CEO of several South Florida companies. She recognized the need for personal assistance in her day-to-day life and wanted to make it a available for everyone. In 2006, Ideal Lifestyle Concierge became a reality. In 2013 the company was rebranded as Ideal Solutions, now catering to entrepreneurs, solopreneurs and businesses on a fully virtual basis.

Ms. Chang is also the current CEO of Florida Dental Benefits. The firm is focused on offering accessibility to quality affordable dental care throughout Florida with a high touch approach to customer service.

Prior to her current roles, she served as the CEO of Hands on Miami, a non-profit volunteer organization in Miami. With its Flexible Volunteering Model, HandsOn Miami inspires, equips and mobilizes people to take action to positively effect change in Miami-Dade County.

Additionally, she was a founder, investor and CEO of Atlantic Dental Benefits, a managed dental care company in Florida. During her tenure, Atlantic Dental has returned a significant profit to investors and has grown the organization to more than 700,000 members and 2,000 dentists throughout Florida.

Ms. Chang is a graduate of Florida International University in Miami, Florida, with a Bachelor of Science Degree in Computer Science.

Jodi F.

Jodi F.

Ideal Way Traffic Controller

Jodi has a diverse and strong skill set: recruiting & training, project & performance management, succession planning, marketing & public relations, systematizing operations, financial forecasting, and bookkeeping.

She has worked in a variety of sectors including finance, real estate and human resources. Her claim to fame here at Ideal Solutions is her ability to get things done quickly, finding the best tools and people for the job. Jodi loves acting as a jack of all trades, getting new projects up and running. More than anything, her honesty and candor with our team and clients ensure jobs run without a hitch and expectations are always met.

She has a BA in Communication Studies from the College of New Jersey and a MA in Labor and Employee Relations from Rutgers University. She lives in South Florida with her husband, daughter, and canine BFF Jersey Jem. You’ll often find them together at her daughter’s baton and dance practices, competitions, and exhibitions. In her spare time, Jodi fosters dogs for a local pet rescue.

Jodi B.

Jodi B.

Team Member

Jodi (AKA JoFran) is our Texas Jodi. Her skills include business operations and management, customer service, relationship management, training, and marketing.

Jodi has worked as an executive assistant since 2006 providing a variety of services including bookkeeping, invoicing, QuickBooks, vendor management, and pretty much anything her clients and bosses required of her. Her claim to fame here at Ideal Solutions is her ability to learn new tasks quickly and adapt to the ever-changing technological world. She is a Twitter wiz. She has a great sensibility for good design and a nose for online trends.

She is also a skilled massage therapist: she studied Massage Therapy at Desert Institute of the Healing Arts. While in massage school, she practiced her sports massage on Ryk Neethling, who was training for the Olympics in Tucson AZ. He went on to win a gold medal for a relay swim race for South Africa. She also worked aboard a cruise ship stationed off Athens during the Olympic games. While working there, she worked with Ian Thorpe, a swimmer from Australia who won several gold medals that year. She also studied chemistry and biology at the University of Arizona.

Jodi is fascinated with tragic historical events and is probably the only girl who hates clothes shopping. Crafts and playdates are her hobbies unless she happens to get an overwhelming desire to clean.  She lives with her husband and two sweet daughters in Texas.

Tatiana

Tatiana

Copywriter

Kristina Louise

Kristina Louise

Team Member

This is Kristina. This is probably the only head-shot of her you will find on the entire world wide web, including Facebook. Although she has freelanced in e-marketing for years, she is very camera shy and defends her privacy at all costs. Her skills include web development (especially PHP, HTML, CSS, Javascript, and all things WordPress), usability testing, and social media integration.

She began working with Ideal Solutions as a freelance web developer. She did such an amazing job launching a blog site for a client that we had to have her on our team. She is also our resident Facebook ads geek and helps make sure our grammar and sentence structures are compliant, clear, and concise.

Kristina is a self-proclaimed, eternal web development geek and social media junkie. She learned about the human side of computer science while earning a Master’s Degree in Library and Information Science. She wrote her thesis paper on human-computer interaction.

Kristina loves coffee, is full of useless facts, and is eagerly waiting for Jeopardy to call. She lives in South Florida with her three bouncing boys and her husband.

Carrie B.

Carrie B.

Team Member

Meet Carrie. Originally from Toronto, Canada, she has now set her roots firmly in sunny Miami Beach, Florida.  She received her BA with honors from Florida International University.  Her skills are many and include previous experience in customer service, sales, training, marketing, administration, and account management.

Carrie ‘s most recent employment was as an administrative assistant for a local law firm. There she provided a variety of services, including; technical web support, meeting coordination, miscellaneous research, daily office operations, and accounts payable.

She loves a good challenge and prides herself on being a swift learner.  She taught herself to build her own website for blogging and has subsequently helped others create, edit, and brainstorm their own blogs.

In her spare time, Carrie loves to practice yoga and create and cook healthy meals for her two young children and husband.  Carrie is a certified yoga kids instructor with her 200 RYT.  She also enjoys blogging about her yoga journey, fitness tips, and meal plans to help inspire others to lead a healthy and balanced lifestyle.

Kate C.

Kate C.

Team Member

Meet Kate Curren. Born and raised in the Boston suburbs, Kate now resides in New Jersey. She earned a Bachelor of Arts University of Connecticut, where she was captain of the women’s tennis team.

Kate has a variety of experience, spanning from customer service, marketing support, marketing strategy, business development, and elementary education.

Kate is a passionate marketer. She is a quick learner who is always up for a challenge. Her upbeat, can-do attitude is infectious.

Kate loves design, gardening, and cooking, working out, and spending time with her husband and two kids. She is a very active community member, she is the co-President of the F.N. Brown School Community Association and on the board at the Henry B. Whitehorne Middle school. And she is a huge college basketball fan– go Huskies!

Kayleigh F.

Kayleigh F.

Team Member

Meet Kayleigh. She grew up between Pennsylvania and Texas and now calls San Antonio home. Her skills include project management, event management, fundraising, digital marketing, administration, and logistics.

Kayleigh’s experience lies heavily in the non-profit world, but she also has experience in the recruiting, legal, financial, and customer service fields. Her tenure in the non-profit sector gave Kayleigh experience in large scale event management and creation, campaign management, social media marketing, corporate fundraising, database management and website editing.

Kayleigh loves to tackle new challenges and learning on the go. She prides herself on her ability to creatively manage and work through challenges.

A self-proclaimed nerd, Kayleigh loves to write and practice photography in her spare time. She enjoys board games, useless trivia and planning themed get-togethers with friends and family. When she isn’t working or studying she spends time laughing and playing alongside her husband and two sons.

Lisa H.

Lisa H.

Copywriter

Lisa has a diverse background in both multi-platform content creation and copy editing.  She holds a BA in Journalism from Rutgers University. Before starting a family, Lisa worked in New York City in book publishing as an editor of non-fiction titles and on the agency-side as a copywriter, where she wrote website pages, banner ads, and other marketing pieces for American Express.

After earning her Mommy Badge, she took on diverse, part-time roles, including newsletter editor, marketing content writer, and freelance author.  Looking for a new opportunity, she joined the Mommy Army in 2018, bringing her adept skills in persuasive, informational, and instructive writing to the team.

Lisa and her family of boys reside in Raleigh, NC, but still maintain their NJ/NYC sports loyalties, rooting for the Devils when they come to play the Hurricanes. When not working, she’s “that mom” at her boys’ baseball games—year-round thanks to the warm Southern weather—and “that mom” at karaoke night with her neighborhood friends.

Lauren H.

Lauren H.

Team Member

Tina M.

Tina M.

Team Member

Tiana  K.

Tiana K.

Team Member

Laura C.

Laura C.

Team Member

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