About Us

Ideal Solutions:

A multi-service digital marketing agency for businesses with ambitions to focus their message, grow their business and communicate with their clients and prospects.

The marketing world is full of confusing noise and distracting shiny objects. We are your north star providing guidance, strategy and results.

Our Values

We work with you as a partner in your success.

  • We are attentive and emphatically connected to your journey.
  • We discover, and then mow down, the roadblocks holding you back.
  • We expand your industry footprint, your engaged audience, and your sales potential.
  • We help you stay top-of-mind and as a go-to choice for purchasing decisions.

Working virtually, The Ideal Way.

  • We have over a decade of experience perfecting the virtual team.
  • We are all based in the United States, work in different states, time zones, and hours of the day, but always feel and work like a cohesive team.
  • We use the connective technologies that make all of this possible and seamless to our clients, from video chats, to online project management tools, to a shared server.

Every client gets a team. This includes:

  • Project Managers. They are your point of contact coordinating the team to meet your marketing goals.
  • Subject-Matter Experts. They absorb your products, services, and industry, then use what they know and learned to produce focused, appealing content in the language of your audience.
  • Technology Specialists. They maximize your existing systems and can enhance and upgrade upon request.
  • We are a team. You are never without support.

Meet Our Team

We are a woman-owned and led company from diverse backgrounds. We conquer challenges through adept and results-oriented teamwork. We specialize in support and results,

Leila Chang

Leila Chang

Owner

Do you know someone who has taken at least three incredible leaps in their life? We invite you to meet our fearless leader, Leila Chang. She has:

  1. Bungeed off a 150-foot crane in Acapulco, Mexico
  2. Rappelled down a downtown Miami skyscraper
  3. Took a leap of faith in 2006 to start what is now Ideal Solutions.

With a strong belief in the entrepreneurial spirit and the importance of business owners being able to focus on core competencies, she created Ideal Solutions to help entrepreneurs outsource what makes sense so their business can grow.

A passionate entrepreneur, Leila has been the CEO and shareholder of several South Florida companies and is also the current CEO of a dental benefits company. Born in Guantanamo, Cuba, incredible leaps of faith have been a constant in her life. She is a first-generation immigrant to the United States. Her parents are from Cuba and China and she is tremendously proud of her heritage and how it shaped who she is today.

She graduated with a Bachelor of Science degree in Computer Science from Florida International University. Living in Miami her whole life, she considers herself very much a “Miami Girl.” She is an avid networker and member of BNI Miami Beach. She is a Pillar Board Member and very involved with the Miami Beach Chamber of Commerce.

In the rare moments of not working on something new and exciting, she is a die-hard Orange Theory enthusiast and enjoys yoga. She also swears that daily meditation is what keeps her centered and sane.

Jodi F.

Jodi F.

Ideal Way Traffic Controller

Jodi has a diverse and strong skill set: recruiting & training, project & performance management, succession planning, marketing & public relations, systematizing operations, financial forecasting, and bookkeeping.

She has worked in a variety of sectors including finance, real estate and human resources. Her claim to fame here at Ideal Solutions is her ability to get things done quickly, finding the best tools and people for the job. Jodi loves acting as a jack of all trades, getting new projects up and running. More than anything, her honesty and candor with our team and clients ensure jobs run without a hitch and expectations are always met.

She has a BA in Communication Studies from the College of New Jersey and a MA in Labor and Employee Relations from Rutgers University. She lives in South Florida with her husband, daughter, and canine BFF Jersey Jem. You’ll often find them together at her daughter’s baton and dance practices, competitions, and exhibitions. In her spare time, Jodi fosters dogs for a local pet rescue.

Jodi B.

Jodi B.

Team Member

Jodi (AKA JoFran) is our Texas Jodi. Her skills include business operations and management, customer service, relationship management, training, and marketing.

Jodi has worked as an executive assistant since 2006 providing a variety of services including bookkeeping, invoicing, QuickBooks, vendor management, and pretty much anything her clients and bosses required of her. Her claim to fame here at Ideal Solutions is her ability to learn new tasks quickly and adapt to the ever-changing technological world. She is a Twitter wiz. She has a great sensibility for good design and a nose for online trends.

She is also a skilled massage therapist: she studied Massage Therapy at Desert Institute of the Healing Arts. While in massage school, she practiced her sports massage on Ryk Neethling, who was training for the Olympics in Tucson AZ. He went on to win a gold medal for a relay swim race for South Africa. She also worked aboard a cruise ship stationed off Athens during the Olympic games. While working there, she worked with Ian Thorpe, a swimmer from Australia who won several gold medals that year. She also studied chemistry and biology at the University of Arizona.

Jodi is fascinated with tragic historical events and is probably the only girl who hates clothes shopping. Crafts and playdates are her hobbies unless she happens to get an overwhelming desire to clean.  She lives with her husband and two sweet daughters in Texas.

Tatiana

Tatiana

Copywriter

Tatiana’s dream had always been to move to New York City and become a book editor. But a chance meeting changed everything. While working at a restaurant during her last semester in college, Tatiana waited on the VP of a travel public relations agency. The two women hit it off. By the time she was done with her meal, the older woman had offered Tatiana a job. That job in public relations led to a position in advertising, which led to another in television event marketing, which led to a very well-rounded career in marketing.

Tatiana graduated from Florida State University with a Bachelor of Arts degree in English with an emphasis in creative writing. Now, as a writer, she’s thrilled to be able to tell her mother her degree wasn’t pointless.

When she’s not thinking of creative ways to promote our clients’ brand, Tatiana is at her son’s hockey games, her daughter’s softball games, or home with a good book.

Kristina Louise

Kristina Louise

Team Member

This is Kristina. This is probably the only head-shot of her you will find on the entire world wide web, including Facebook. Although she has freelanced in e-marketing for years, she is very camera shy and defends her privacy at all costs. Her skills include web development (especially PHP, HTML, CSS, Javascript, and all things WordPress), usability testing, and social media integration.

She began working with Ideal Solutions as a freelance web developer. She did such an amazing job launching a blog site for a client that we had to have her on our team. She is also our resident Facebook ads geek and helps make sure our grammar and sentence structures are compliant, clear, and concise.

Kristina is a self-proclaimed, eternal web development geek and social media junkie. She learned about the human side of computer science while earning a Master’s Degree in Library and Information Science. She wrote her thesis paper on human-computer interaction.

Kristina loves coffee, is full of useless facts, and is eagerly waiting for Jeopardy to call. She lives in South Florida with her three bouncing boys and her husband.

Kate C.

Kate C.

Team Member

Meet Kate Curren. Born and raised in the Boston suburbs, Kate now resides in New Jersey. She earned a Bachelor of Arts University of Connecticut, where she was captain of the women’s tennis team.

Kate has a variety of experience, spanning from customer service, marketing support, marketing strategy, business development, and elementary education.

Kate is a passionate marketer. She is a quick learner who is always up for a challenge. Her upbeat, can-do attitude is infectious.

Kate loves design, gardening, and cooking, working out, and spending time with her husband and two kids. She is a very active community member, she is the co-President of the Henry B. Whitehorne Middle school and runs the community support organization, Verona Strong.

Kayleigh F.

Kayleigh F.

Team Member

Meet Kayleigh. She grew up between Pennsylvania and Texas and now calls San Antonio home. Her skills include project management, event management, fundraising, digital marketing, administration, and logistics.

Kayleigh’s experience lies heavily in the non-profit world, but she also has experience in the recruiting, legal, financial, and customer service fields. Her tenure in the non-profit sector gave Kayleigh experience in large scale event management and creation, campaign management, social media marketing, corporate fundraising, database management and website editing.

Kayleigh loves to tackle new challenges and learning on the go. She prides herself on her ability to creatively manage and work through challenges.

A self-proclaimed nerd, Kayleigh loves to write and practice photography in her spare time. She enjoys board games, useless trivia and planning themed get-togethers with friends and family. When she isn’t working or studying she spends time laughing and playing alongside her husband and two sons.

Lisa H.

Lisa H.

Copywriter

Lisa has a diverse background in multi-platform content creation. She holds a BA in Journalism from Rutgers University. Before starting a family, Lisa worked in New York City in book publishing as a non-fiction editor and on the agency-side as a copywriter, where she wrote website pages and DM pieces for American Express.

After earning her Mommy Badge, she took on diverse roles, including newsletter editor and content marketing writer. She joined Ideal Solutions in 2018, bringing her adept skills in persuasive, informational, and instructive writing to the team.

Lisa and her family of boys now reside in Raleigh, NC, where she is a volunteer with Raleigh-Cary JFS. With one in college and one in high school, she most enjoys watching them play baseball. What amuses her the most about living in North Carolina is the seasonal “snow panic,” but then, she also gives her new neighborhood friends plenty to laugh about as and the loudest singer on karaoke night.

Lauren H.

Lauren H.

Team Member

You can hang your hat on this: Lauren Houston is thoroughly friendly and thoroughly Texan. She took a circuitous route to become a social media marketing professional, but we’re glad that she’s with us as she is an integral part of our team.

Born and raised in Dallas, she attended Texas Tech University and studied nursing. While she enjoyed learning and working in the medical field, she found that she excelled as an executive assistant. Putting her strong administrative skills to work, she has since flourished in social media and virtual marketing roles.

Lauren resides in Arlington, Texas, proud home of the Dallas Cowboys and the Texas Rangers, with her husband and two sons. The Houston family spends most of their time at baseball and football practices, and they love attending as many sporting events as possible.

When not working, she loves cooking, baking, and spending time with her family. Recently she discovered a new, COVID-inspired hobby of gardening.

Tina M.

Tina M.

Team Member

Tina began her career in the print world, working for Encore Magazine, the sister company of Playbill, the magazine for theatergoers. Living in Miami, the backdrop for big-name movies, TV shows, and music videos, Tina quickly transitioned to the film world, where she immersed herself in the region’s most significant industry – tourism. Tina worked for the founders of South Florida Film Community, a company specializing in producing sales and marketing content for the cruise lines. In that capacity, she gained an immeasurable amount of experience and traveled extensively, filming and editing. She soon branched out on her own, founding her own production company. Through Palm Tree Productions, Tina helped produce such films as Transporter 2, episodic television shows like CSI Miami, and many television commercials.

When Tina started a family, she took a step back from the production world. Though she loved the work, she realized the long hours and travel were not conducive for managing a young family. So, she transitioned to full-time mom, at least for a short time.

Tina joined the My Ideal Solutions team in 2020 (?). In her role as real estate account services administrator, Tina is instrumental in organizing and coordinating all of our real estate clients’ projects. 

After living in Miami since childhood, Tina considers herself a native. She enjoys the walking community where she lives, especially its proximity to the beach, where she often bikes with her kids for a quick swim.

Tiana  K.

Tiana K.

Team Member

Tiana has been a small business owner for just over 10 years. She has a deep love for small businesses and spent most of her time in Chicago networking and creating strong ties to the Small Business community. Tiana loves challenges and learning new ways to showcase and support businesses on social media. She is excited to help businesses reach new audiences and gain more balance through Ideal Solutions.

For the last two years, Tiana and her family have been living and traveling in a self-converted Sprinter Van! Traveling and working across North America, with her husband and two children, has been an adventure. They are homeschoolers and are passionate about Self Directed Education.

Laura C.

Laura C.

Team Member

Laura Lea Corley- yes, thanks to marriage, her new name rhymes. Her skills include administrative duties, logistical support, event planning, and safety training. She has a fierce belief in quality, golden rule-based customer service. She has a drive to understand people and help them right where they are so to get them where they need to be.

After graduating from the University of North Texas with degrees in History, Theater Arts, and Journalism, Laura Lea took the path less traveled. She has worked in a variety of fields including Christian ministry and humanitarian aid, aquatics management, various office roles (taxes, insurance, etc), performance artist, and sold tickets in box offices around the world for everything from the Opera to Death Metal, technology conventions to Shakespeare. She opened a swim lessons company in 2003 and became a full-time actor, writer, director, and stuntwoman in 2009 working both on stage and in film. Her real claim to fame is being the founder of one of the leading aquatic performance companies in the world, The MerFriends. In other words, she combined her aquatic training with her performance experience and became a professional swimming mermaid. For more than 10 years, she ran all three companies and employed dozens of contractors. Perhaps Laura Lea should just list plate spinning in her list of skills.

Outside of work, Laura Lea is settling into her new role as wife. She loves to create elaborate dinners for her husband to test. She is also dedicated to managing her husband’s career as an actor and stuntman. In her free time, she has returned to her first love of writing. She enjoys the quieter life now that she is not spinning so many plates.

Laura Lea was summed up best by her favorite director, “You’ll remember Laura because let’s face it: How many people do you know who speak 5 languages, have a mermaid tail, perform in the circus, and can do their own taxes- as well as act?!” She lives with her husband and their menagerie of animals in Texas.

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