Lisa has a diverse background in multi-platform content creation. She holds a BA in Journalism from Rutgers University. Before starting a family, Lisa worked in New York City in book publishing as a non-fiction editor and on the agency-side as a copywriter, where she wrote website pages and DM pieces for American Express. After earning her Mommy Badge, she took on diverse roles, including newsletter editor and content marketing writer. She joined Ideal Solutions in 2018, bringing her adept skills in persuasive, informational, and instructive writing to the team. Lisa and her family of boys now reside in Raleigh, NC, where she is a volunteer with Raleigh-Cary JFS. With one in college and one in high school, she most enjoys watching them play baseball. What amuses her the most about living in North Carolina is the seasonal “snow panic,” but then, she also gives her new neighborhood friends plenty to laugh about as and the loudest singer on karaoke night.