Scaling Intimacy: How to Build Better Business Relationships Online
We’ve become a little obsessed with a marketing strategy we’re implementing for a client: scaling intimacy.
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How to Add Your Company into Google AI Overviews
Someone looking for a hotel used to search “downtown Cincinnati hotel free breakfast.”
Now they can ask, “What hotel in downtown Cincinnati has the best free breakfast, hot coffee, safe parking, and is still walkable to dinner?”
Stop Wasting Money: The Hidden Costs of AI Website Builders (And How to Protect Your Business)
A website that launches fast can still cost too much later.
Unlock AI’s Potential: Clean Up Your Marketing Systems First
If a lead comes in through your website, lands in a personal inbox, gets forwarded twice, sits there for a day, and only then makes it into the CRM, AI is not the issue.
The process is.
How to Stop Asking Organic Social to Do the Wrong Job
We’ve been getting a version of the same inquiry lately. Someone reaches out and says, “The phone isn’t ringing like it used to. We’ve been posting. We’ve been trying. What should we be doing differently?”
Stop Losing Leads: Make Your Website Clear and Profitable
When someone asks, “What exactly does this business do, and why should I choose them?” the answer isn’t clear.
That’s not a design issue. It’s a strategy issue.
The Big Problem You Create with Marketing That Looks “Good”
A couple months ago, a business owner forwarded me a caption their marketing team had written.
It wasn’t bad. It was clean, polished, totally acceptable.
But it opened with, “🚀 Ready to take your business to the next level?”
They said, “I would never say this. My customers would roll their eyes. But I don’t know how to explain why without sounding picky.”