Video Made the Marketing Star – Part 1
The Tools of the Trade Do you want your audience to enjoy what they see on your social media page, share it with friends, and watch each time there’s something new? Of course you do! That’s why it’s time to up your content game and use video to become a marketing...
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Sharing is Caring: How Employees Can Participate In Your Company's Social Media Strategy
What is one of the best resources available to amplify your message on social media, and share your story with more potential clients? The answer is right next you. It's your employees. Encouraging your employees to react to your company posts, invite their friends...
Plagiarism: Too Easy to Happen, and Too Easy to Quickly Blow Up in Your Face
In today’s new media world it’s very tempting to want to go out there as quickly as possible, be “the first,” and grab attention. The problem is, in our rush and enthusiasm, we start browsing the Internet for ideas and inspirations, find a great idea, and then willfully, or inadvertently, modify it without crediting the sources used.
Don't Duplicate, Customize: What to Post on 3 Major Social Media Platforms
Your business has followers across different social media channels like Facebook, LinkedIn and Twitter. You're ready to post, but do you share the same thing on each channel? Posting the same thing will ensure consistency, but you're not demonstrating any social media...
3 Ways to Connect with Social Media
How many likes did you get? How to increase social media engagement.
Avoid Copyright Infringement In Social Media
It’s important to remember that almost everything you find on the Internet belongs to someone else. Obviously there’s A LOT of information on the Internet, so let’s be clear about what is protected under the copyright law.
Increase Your Social Media Audience with Employee Involvement
If asked, could you name someone without a social media profile? Could you name a handful? It's hard to find many people who aren't "social" these days. Actually, data collected last year suggests 78 percent of all Americans have a social media profile. By now,...