Case Studies

Boris Benic smiling while talking on the phone in his office

Boris Benic and Associates - CPA

Email database growth campaign

Andy Houghton

Andrew Houghton: Disability Inclusion Solutions

LinkedIn engagement campaign

Andy Houghton

Sudsies: Dry Cleaning & Garment Care

Precision outreach to increase Instagram followers

Andy Houghton

E + E Group: Compass Realtors

Build Instagram following from scratch

Andy Houghton

Elmes Group: Compass Realtors

Grow Instagram followers

Boris Benic and Associates - CPA & Business Consulting Firm

Email database growth campaign

Boris Benic smiling while talking on the phone in his office

Objective

9

Grow email database

Strategy

9

Implement a contact aggregator

9

Scans business email addresses, email signatures and calendars for contacts

9

Implemented for each team member

9

Establish parameters for adding contacts

Results

Q1 2021

Created an automated process to add new contacts to database and email marketing platform

Contacts Added

%

Email Open Rates

Andrew Houghton: Disability Inclusion Solutions

LinkedIn engagement campaign

Andy Houghton

Objective

9

Create a targeted campaign to help him win the People’s Choice Award in the Disability:IN 2022 Pitch Perfect Challenge

Strategy

9

Scheduled posts to LinkedIn both before and during the voting period

9

Cross campaigned on Facebook with partners' pages

9

Used LinkedIn InMail to connect with anyone who engaged with his posts in the past 30 days.

9

Utilitzed his existing newsletter database to directly solicit votes.

Results

July 2022

In just 10 days, we mobilized his connections on LinkedIn and generated Likes and Comments from colleagues, friends, and family.

Resulted in the most engagement of all contestants, even though he began the process with fewer connections than many others.

Likes on LinkedIn Contest Entry

Comments on LinkedIn Contest Entry

Sudsies

Precision outreach to increase Instagram followers

Andy Houghton

Objective

9

Organically increase their Instagram follower count with authentic and engaged users

Results

Organic New Followers

Strategy

9

Targeting specific markets to grow their following

9

Authentically engaged with natural market

9

30 minutes of engagement per day

9

Daily stories as part of engagement and consistent posting

E + E Group: Compass

Build Instagram following from scratch

Andy Houghton

Objective

9

Grow following on brand new account

Results

New Followers Each Month

Strategy

9

Client's first Instagram account was hacked.

9

Created new account with clearly identifiable bio information.

9

DM'ed former followers with new account information.

9

Followed former and current clients. Began collecting Instagram handles as part of client acquisition process.

9

The account is consistently growing week after week.

Elmes Group: Compass

Grow Instagram followers

Andy Houghton

Objective

9

Goal was to grow to 8,000 Instagram followers by year-end 2022.

Results

February 2022

Starting Follower Count

December 2022

Current Follower Count

Strategy

9

Actively engaged with luxury realtors nationwide.

9

Specifically followed accounts located in other large cities with luxury real estate.

9

Managed the audience by unfollowing disinterested profiles.

9

Published stories and posts daily.

9

Account grew consistently each week.

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