Case Study: Andy Houghton

Andy Houghton

Objective

9

Create a targeted campaign to help him win the People’s Choice Award in the Disability:IN 2022 Pitch Perfect Challenge

Strategy

9

Scheduled posts to LinkedIn both before and during the voting period

9

Cross campaigned on Facebook with partners' pages

9

Used LinkedIn InMail to connect with anyone who engaged with his posts in the past 30 days.

9

Utilitzed his existing newsletter database to directly solicit votes.

Results

July 2022



In just 10 days, we mobilized his connections on LinkedIn and generated Likes and Comments from colleagues, friends, and family.



Resulted in the most engagement of all contestants, even though he began the process with fewer connections than many others.

Likes on LinkedIn Contest Entry

Comments on LinkedIn Contest Entry

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