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Case Study: Andy Houghton
Create a targeted campaign to help him win the People’s Choice Award in the Disability:IN 2022 Pitch Perfect Challenge
Scheduled posts to LinkedIn both before and during the voting period
Cross campaigned on Facebook with partners' pages
Used LinkedIn InMail to connect with anyone who engaged with his posts in the past 30 days.
Utilitzed his existing newsletter database to directly solicit votes.
In just 10 days, we mobilized his connections on LinkedIn and generated Likes and Comments from colleagues, friends, and family.
Resulted in the most engagement of all contestants, even though he began the process with fewer connections than many others.
Likes on LinkedIn Contest Entry
Comments on LinkedIn Contest Entry
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