Objective
Connect with Boston based real estate agents
Small independent brokerages
Build a referral relationship/network
Clients looking to relocate or purchase 2nd home in Boca Raton.
Strategy
Utilize LinkedIn with multi-touch approach
Acquire agent home addresses to send personalized gift (Yeti, nip of rum & family punch recipe)
Schedule zoom or in person meetings
Results
October - January 2020
Created an automated process to add new contacts to database and email marketing platform
New LinkedIn connections
personalized connections sent each week
%