Our strategies always support 3 goals:
Increase your following and get eyes on your content
Get your followers to like, comment and share your content
Drive traffic to your website/landing pages and increase your database
Businesses often have the best of intentions when they try to go it alone. More often than not they lack a developed strategy, inspiration and processes to make sure they are consistent.
With Ideal Solutions as your digital marketing agency, you get more than a better process. You get a fully mapped out and efficient strategy that’s measurably effective at increasing your following, getting more followers to like, share, and comment, and most importantly influencing customers to click through to your website, blog or landing page.
Understand and Define Your Brand
Develop Content Categories
Establishing a good mix of content keeps your communication interesting and keeps users engaged. We develop 4 to 5 content categories that reinforce your brand message.
Everything we create comes from a purposeful and on-brand mix that keeps your feed interesting and your followers engaged.
Create & Optimize Content
The first step is to listen and learn. We research leaders and competitors in our client’s industry before we write one piece of content.
Then, we create and optimize your content by:
- Writing copy that informs, educates, engages, and entertains
- Creating and enhancing images
- Editing and captioning videos
- Adding key hashtags, mentions, and tags
- Proofreading before going live
We create a detailed content calendar that includes copy, images, links, hashtags, mentions and videos. Content is planned 2 – 4 weeks at a time ensuring consistent posting. We maximize content across all platforms and ensure that we use the right language for each. We leave room for content that is time sensitive.
The last step is your review, feedback and finally scheduling your content.
We manage your profiles by interacting with current followers and engaging others to follow.
Evaluate & Adjust