Email marketing technology is used by 82% of B2B and B2C companies. Consistent e-mail marketing and blogging should be an integral components of your marketing plan. Frequency of communication with your clients and prospects builds trust and can lead to referrals and new business opportunities.
Communicating with your clients and prospects frequently ensures that you stay top of mind. Even if your prospects are not currently using your products and services, they will remember you when they are ready to buy.
Writing and sending out newsletters is just the first step. You need to make sure that your information gets read and provides results. Then you need to maximize your content and put it to good use. Create a blog on your website. Upload the content onto your blog where it will live in perpetuity and enhance your SEO. Upload it in long form on your LinkedIn profile. Promote it on social media. Send past copies to new prospects. Don’t get overwhelmed by the process; we can help you get started, and better yet, we can make sure you keep doing it.
An email marketing campaign should be an integral part of your growth strategy. It’s easy to implement, affordable and has a measurable return on your investment. And it’s a task that you can completely outsource. Want to learn more? We are happy to discuss the process with you and get you started on a consistent communication plan.